Meet Pantone's Beachy Color of the Year

Drawing inspiration from the underwater ecosystem of the deep sea, Pantone’s 2019 color of the year is a vibrant shade of orange with a golden undertone called Living Coral.
Living Coral (Pantone 16-1546) reflects the sustenance and shelter provided by the coral reef by exuding energy and warmth with its vibrant yet mellow tone. According to Pantone, the shade is also intended to add some counterbalance to the cold detachment often experienced in today’s digital technology and social media world.

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in an article for HFN. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
That said, expect Living Coral to add a dose of warmth and comfort to home décor, especially when it comes to rugs, blankets and upholsteries. It will also show up as a dramatic pop of color in decorative accessories, tabletop items and wall art.

“Color enhances and influences the way we experience life,” says Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, Pantone 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

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