Wednesday, April 24, 2019

Whether you're a small business, a blogger or an entrepreneur, if you share content on a web-based platform, you should be incorporating evergreen articles. An "evergreen" article is one that is not date, event or season specific, and will be relevant far into the future. Below,  Digital marketing company fishbat offers examples of evergreen content and explains three reasons why you should use it.

Evergreen Content Examples
- How To Guides, User Guides, Tutorials
- Customer Reviews and Testimonials
- Case Studies/White Papers
- Definitions, Glossaries, Encyclopedia Entries
- Top Tips and Best Practices for Your Industry
- Curated Lists

Now that you understand what makes content evergreen let's take a look at three significant benefits to featuring evergreen content on your website.

Evergreen Content Encourages Backlinks. Google loves high-quality, in-depth content and prioritizes it over other types. Since evergreen content is designed in this format, it makes sense that Google would reward evergreen content with higher rankings. While trending content quickly loses steam, evergreen content will steadily climb the ranks as users discover, share, and provide backlinks to your content.

What are backlinks? Backlinking is how Google determines your website's authoritativeness and trustworthiness. Creating evergreen content that appeals to your audience is one of the only ways you can tackle this aspect of Google's algorithm. Individuals are more likely to use evergreen content as a resource, generating high-quality backlinks. Your target audience is also more likely to share timeless content to their users, extending its reach, and ultimately creating more backlinks as it makes its way along the grapevine. High-quality backlinks paired with the SEO boost that comes with well-written content drives evergreen content high in search engine rankings, leading to more traffic and more leads.

Long-Lasting Lead Generation. While all of the content you create has the potential to generate leads, evergreen content stands above the rest. Evergreen content's timelessness means that your carefully constructed and curated content will generate leads not just months, but years from now.

So long as your content remains relevant and useful, users will continue searching for it, interacting with it, and looking back to it as a source of authoritative information. The consistent lead generation can do anything from boosting sales to helping you build a quality email list.

Shareable Content Without a Shelf Life. Trending content has a place on social media. By taking advantage of topics that are trending, your brand can become a part of current conversations.

That being said, evergreen content will be worth more in the long run. While trending content might get you noticed at the moment, evergreen content has a much longer shelf life. Users love to share high quality, valuable content. If your content has a timeless quality, it can continue to make its rounds on social media for years to come. Ultimately, evergreen content offers a better return on the time, money, and energy that went into its creation.

Next time you're gearing up to write content for your website, consider trying one of the examples we mentioned earlier to create a unique piece of evergreen content that will remain useful not just for your target audience but for your brand for years to come.

Source: fishbat

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