Monday, September 15, 2014
RetailMeNot, a leading digital offers destination that helps consumers save money, recently reported that nearly all Americans (96 percent) are coupon users.According to the report, the number of Americans who rely mostly on mobile coupons has been steadily increasing over the past few years. This consumer behavior coincides with retailers and brands moving their marketing promotions to mobile and digital formats.
Based on the level of coupon click activity in relation to each city's population, these are the top 10 metro areas that use coupons:
1. New York-Newark-Jersey City, NY-NJ-PA MetroIn the top 10 active couponing metros, clothing and food categories ranked consistently at the top for click activity, followed by electronics and home and garden.
2. Boston-Cambridge-Newton, MA-NH Metro
3. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro
4. Hartford-West Hartford-East Hartford, CT Metro
5. Providence-Warwick, RI-MA Metro
6. Baltimore-Columbia-Towson, MD Metro
7. Pittsburgh, PA Metro
8. Washington-Arlington-Alexandria, DC-VA-MD-WV Metro
9. Tampa-St. Petersburg-Clearwater, FL Metro
10. Buffalo-Cheektowaga-Niagara Falls, NY Metro
The report also shows that interest in different types of deals varies:
- Coupon users living in the Northeast are more likely than those living in other regions to be most interested in receiving a specific percentage off a purchase.
- Those living in the South are more likely than those living elsewhere to be most interested in "buy one, get one free" deals.
- More than 2 in 5 (43 percent) coupon users consider discounts up to 25 percent to be a good deal.
- Respondents are most interested in deals that offer a specific dollar amount off of their purchase (30 percent).
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