Friday, November 21, 2014
According to ShopAdvisor, procrastination may be just the ticket for those seeking the hottest holiday deals. A recent survey points to December 18 as last year’s best day to snag low prices in-store and online. The virtuousness of patience was further borne out by data showing last year's post-Black Friday discounts reaching double digits, even for some of the most coveted brands.Surprisingly, 42 percent of the products tracked by ShopAdvisor were actually priced higher on Black Friday than in the four weeks leading up to it. Luxury goods remained undiscounted from November through January.
Other noteworthy findings:
- The average discount was 17.5 percent on December 18 versus less than 5 percent on Black Friday.
- Discounts were 30 percent deeper weekdays than on weekends from after Black Friday through the holiday shopping period.
- While discounts continued from December 26 through New Year's Day, the deals were not as strong as those offered on December 18.
Source: ShopAdvisor
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