Friday, January 23, 2015
Recent research from Experian Marketing Services found that nearly a third of all Americans use at least one type of smart or connected device. According to the research, 14 percent of homes are smart homes, featuring devices such as connected lights, locks, thermostats or electrical outlets. Since the beginning of November 2014, interest in leading smart home devices has increased 54 percent.“As everyday things get smarter, consumers will grow more reliant on those things to process information and designated tasks autonomously. [Connected devices] will also allow consumers to ‘unglue’ their attention from computer, tablet and smartphone screens,” says John Fetto, Experian Marketing Services.
Since the beginning of November 2014, interest in leading smart home devices has increased 54 percent. Consumers helping to push these devices into the mainstream are highly connected both technologically and socially, and they are more than twice as likely as the average U.S. consumer to access social media from different devices.
“The rapidly growing trend of the Internet of Things manifested itself during the 2013 holiday season through the popularity of connected fitness trackers, but [in 2014], it was all about the emergence of smart home devices,” says Fetto.
According to Experian’s research, the hottest smart home device products based on share of top-branded search terms are:
• Nest Thermostat (21 percent)
• Dropcam (12 percent)
• ADT Pulse (5 percent)
• Phillips Hue (5 percent)
• Nest Dropcam (4 percent)
• Dropcam Pro (2 percent)
• Wemo (2 percent)
• Nest Protect (2 percent)
• Hue Lights (2 percent)
Source: Experian
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