Friday, July 31, 2015
America has spoken: gluten-free is the way to be.According to a recent report by market research publisher Packaged Facts, over a third of respondents say gluten-free is an important factor when shopping for foods, in part due to its superior healthfulness. The “gluten-free” label has been a particularly strong selling point in salty snacks, such as tortilla chips.
“Even those who are not gluten-sensitive are attracted to gluten-free salty snacks because they seem to add another check mark to the list of perceived requirements for better-for-you salty snacks,” explains Packaged Facts Research Director David Sprinkle. Gluten-free salty snacks lead gluten-free sales by an overwhelming margin, dwarfing other popular foods such as gluten-free crackers and gluten-free pasta.
The majority of respondents note the nutritional content and ingredients in the groceries they buy, reflecting a growing trend of rejecting artificial additives, long ingredient lists and unpronounceable food ingredients.
Source: Packaged Facts
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